You know the work. Now build the business that wins customers.
Practical support for new service businesses that need a clearer offer, a reliable way to generate enquiries and a plan for the next 90 days.
12 questions. Around 3 minutes. Get your score and see what to focus on first.
You do not need more generic advice. You need to know what to fix first.
Starting a service business means handling the work, enquiries, quotes, pricing, invoicing and admin — often all at once. The problem is usually not a lack of effort. It is not knowing which action will make the biggest difference next.
Startup Assist helps you identify the constraint, prioritise the work and put simple systems around the business as it grows.
Four signs the Scorecard is worth three minutes of your time
If one or more of these sounds familiar, the Scorecard will help you decide what to tackle first.
Find your next prioritySix areas that decide whether a new service business gains traction or stalls.
The Business Health Scorecard looks at six areas that decide whether a new business gains traction or stalls.
Offer clarity
Can customers quickly understand who you help, what you do and why they should choose you?
Demand generation
Do you have a repeatable way to create enquiries beyond friends, family and luck?
Sales conversion
Are quotes followed up and turned into paid jobs?
Delivery capacity
Can you deliver good work reliably if more jobs arrive?
Financial visibility
Do you understand your job margins, costs and near-term cash position?
Business foundations
Are your core business systems, insurance, records and administration in place?
This is a practical business diagnostic. It is not legal advice, tax advice or financial advice.
Three steps to a clearer plan
Take the Scorecard
Answer 12 practical questions in around three minutes and receive your Business Health Score straight away.
Get your Business Review
Book a free 30-minute conversation to walk through the result and identify your most important next actions.
Build your 90-day plan
You receive a written one-page plan with your priorities in order and a practical first step for each.
Nothing generic. No obligation to buy. Just a clearer view of what will move the business forward.
A result is useful only if it leads to action.
Your result will show your overall score and the business area most likely to be slowing you down. If you choose to book a free Business Review, we will help you turn that result into three practical priorities for the next 90 days.
See my Scorecard resultPractical support from people who understand the realities of running a business
Startup Assist combines commercial experience with practical structure: identify what is holding the business back, agree what matters most and turn that into action over the next 90 days.
Ian has hands-on experience building, running and improving customer-facing service businesses. His background includes sales, operational management and helping businesses move from uncertainty to practical action. At Startup Assist, Ian focuses on helping founders clarify their offer, win customers and build the habits and systems that support sustainable growth.
Startup Assist provides practical business support. It does not replace qualified legal, tax, accounting or regulated financial advice.