Marketing ( getting clients or customers) requires a new way of thinking, as defined in his book ‘Marketing is Dead’, by Carlos Gil.
A Marketing Plan, included in a Business Plan, is the beating heart of a business… and so many businesses do not even have a Business Plan! Words from Alan Dib. “What we did to create a marketing plan, shaped the business and created much of the future success”
So many people, ‘Old School’ and ‘New Age Entrepreneurs’, do not even know what Marketing is. Ask many aspiring entrepreneurs how he/she is going to promote their business and get customers, and the answer will be, Social Media. And those trying to learn the business development options, are swamped with material on multiple, platforms. Many will be seduced by heavy marketing and join subscription groups in the belief that they will find the means to their business growth.
Today, marketing and advertising require a new way of thinking and an understanding that the digital landscape today is built on genuine communication instead of mass communication. So many businesses have not caught up with using digital technology, alongside traditional ways of marketing, and now are being swamped by the promises of AI.
Planning a new business, start with identifying the prospective clients or customers and how to communicate with them. Growing a business, same process applies, identify the new customers or clients and review your current ‘marketing’ processes.
Read the book, The End of Marketing, by Carlos Gil… and plan a successful future for your business.
The 4 pillars of a successful business are: The Sector/your Product or Service: Planning: Marketing: Funding
Posted by Startup Assist UK