if you are starting a business, the actual product or service only constitutes less than 10% of the elements necessary to make the business successful. The rest includes market research, marketing, funding, reassessing the product, creating associations, financial awareness, asking advice, seeking information, sweat, failures, persistence, determination to hit targets, and, overcoming negativity…
Adapted from a principle published by James Dyson.
Comment. So many people identify a product or service and assume the rest will happen !
Whether you are at the planning stage, or actually starting, it is essential to create a Business Plan: and use it to check all the areas of the business.
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